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ROWELLA | ELEGANT MAXI DRESS
4.6 / 5 — based on verified UK orders

ROWELLA | ELEGANT MAXI DRESS

Sale price  £38.77 GBP Regular price  £88.20 GBP
SAVE £49.43
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HIGH DEMAND: Only ... units left.
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Dispatched by 6 Jun
Free delivery across the UK
Stock Update: Due to the overwhelming response to our clearance sale, stock is running very low. If the "Add to cart" button is still showing, you're in luck — there's still some left.

Sizing guide: if you are between two sizes, choose the larger one for more comfort (especially if you have a fuller bust or hips).

Size (ES) Equiv. Height (cm) Weight (kg)
36 S 155–165 45–53
38 M 160–170 52–60
40–42 L 165–175 60–70
44 XL 170–180 70–80
46 2XL 170–185 80–92
48 3XL 175–190 92–105
50 4XL 175–195 105–120

Shop with confidence: if you have any questions, contact us and we'll advise you. And if it doesn't meet your expectations, we'll handle the return or size exchange quickly and hassle-free.

Movement and Elegance in Every Step

A maxi dress with V-neckline and long sleeves, soft pleats and an adjustable tie at the waist that defines your figure with delicacy and charm. The flared skirt offers a romantic and feminine silhouette, whilst the subtle floral print throughout the garment adds a refined and timeless touch. Designed to fall impeccably over the body, this piece combines elegance and comfort effortlessly.


Why Hundreds of Women Already Love It

✦ Perfect fit to your measurements The dress includes a delicate tie at the waist that allows you to shape the silhouette according to your comfort, for a figure that's always flattering.

✦ Soft and breathable fabric Crafted with a lightweight and airy fabric that feels pleasant against the skin and guarantees comfort throughout the day, both in casual settings and on special occasions.

✦ Elegant and functional design From an outdoor lunch to a special dinner, this timeless cut will make you feel impeccable without sacrificing freedom of movement or your confidence.

Laura, Sophie and 5,876 others are part of the Adelia Voss community

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As Seen On You

Worn & Loved

★ ★ ★ ★ ★ 4.6 / 5 — based on verified UK orders
Charlotte B.
"

Lovely dress but you do need a slip underneath, bit see-through in the sun. Other than that really happy with it

Charlotte B. Bath ·
★★★★☆ Verified
Deborah H.
"

Really pleased with this. Good length on me (5'4) and the colours are much nicer than the website photos

Deborah H. Cheshire ·
★★★★☆ Verified
Helen M.
"

Wore this to a christening and had three people ask where it was from. True to size, went with M

Helen M. Surrey ·
★★★★★ Verified
Sarah T.
"

Print is gorgeous in person. V neck is lower than I expected so I pinned it slightly, otherwise love it

Sarah T. Cotswolds ·
★★★★★ Verified
Gemma K.
"

Wasn't sure about buying dresses online but this is spot on. Belt is proper quality too, not flimsy

Gemma K. Edinburgh ·
★★★★★ Verified
Rachel W.
"

Bolder than what I normally go for but my daughter talked me into it. Glad she did, fits lovely in a L

Rachel W. Bristol ·
★★★★★ Verified
Jade L.
"

My mate thought this was from a boutique! Fabric is nice and light. Only thing is no pockets which is a shame

Jade L. Brighton ·
★★★★☆ Verified
Claire P.
"

This is my new go-to. Smart enough for the office, comfy enough for Saturday. The piping detail is a nice touch

Claire P. London ·
★★★★★ Verified
Emma R.
"

Got this for a work dinner and it's dead flattering. Stretchy fabric so no stress about sizing. Would 100% buy another colour

Emma R. Manchester ·
★★★★★ Verified
Susan D.
"

I own this in Wine and just ordered the lilac. Genuinely the comfiest dress I have. Washes well too which is a bonus

Susan D. York ·
★★★★★ Verified

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Adelia Voss is a family-run boutique in the heart of London.

Adelia Voss began with my own dream — 25 years of late-night sewing, handpicked fabrics, and the hope of creating a place where women felt truly seen. My daughter, Adelia, grew up in the middle of it all, watching me pour my heart into every stitch and every customer who walked through the door.

Now, as I step back due to my health, my daughter is doing everything she can to carry that legacy forward. Every order helps keep our family’s dream alive and honours the devotion that built this boutique from the ground up.

Thank you for supporting a small family business built with love, resilience, and heart. 🤍✨

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